The monitoring and analysis of the positions of the intended keywords for your website in search engine results pages (SERPs) is a crucial component of Search Engine Optimization (SEO). You can assess the success of your SEO efforts, spot patterns, and make data-driven decisions to increase the exposure and organic traffic to your website by monitoring keyword rankings over time.
First, you need to identify the keywords you want to target. These are the terms or phrases that your potential audience is likely to use when searching for products, services, or information related to your website.
By adding the URL of your website and the list of target keywords in SEO PowerSuite Rank Tracker, you may build a tracking campaign. You can also define the search engines (such as Google or Bing) and geographic areas (such as a nation or city) for which you wish to follow rankings. Rank Tracker is a great Google position checker, but the tool also offers a big variety of popular search engines.
The tool will first do a check to see where your chosen keywords currently rank after you set up the campaign. By doing so, a baseline for comparison in upcoming tracking reports is established.
The search engine results for the chosen keywords and localities will be checked periodically by Rank Tracker. The policies of the tool and your subscription level will determine how frequently you are tracked. The majority of tools provide daily, weekly, or monthly updates.
However, before you start to track you keywords’ performance, you need to pick the best keyword options for your target pages. The most relevant keywords for SEO analysis may vary based on your specific industry, niche, and target audience. These are the main factors a user should want to consider:
Relevance – pick keywords that accurately describe your content and the intentions of your intended audience. Think about the keywords that customers would use to find your goods or services.
Choose keywords with a respectable search volume. You can find keywords with enough search traffic by using tools like Google Keyword Planner, Ahrefs, SEMrush, or Moz Keyword Explorer.
Competition – evaluate how difficult it is to rank for each keyword. It could be more difficult to rank for highly competitive keywords, especially if your website is young or has little authority. High and low competitiveness keywords must be balanced.
User Intent – different keywords might be used for informational, transactional, or navigational purposes. Make sure your content reflects the intention underlying the selected keywords.
Use location-based keywords to target customers looking for goods or services in your neighborhood if you run a local business.
Keep up with current trends and think about using seasonal keywords to draw attention during particular seasons of the year.
When developing a keyword strategy and conducting keyword research, keyword difficulty is a crucial factor. Based on the present authority, content capabilities, and resources of your website, it assists you in prioritizing keywords. It might not be the greatest strategy to target highly competitive keywords if your website is fresh or has low authority. To increase exposure and traffic while gradually establishing your website’s authority, you could choose to concentrate on long-tail keywords or less competitive phrases.
Keep in mind that keyword research is simply one aspect of a comprehensive SEO plan; the process is ongoing. Review and adjust your keywords frequently in light of evolving trends and user trends. Continue creating valuable, high-quality content and taking part in other SEO strategies to raise the visibility of your website in search results.