In a series of late-night tweets on Saturday, Elon Musk revealed his vision for the rebranding of the social media giant Twitter. Today, the birds are already gone. While the microblogs are still being called tweets, the interface has been rebranded with the exception of the logo on the browser tabs or the favicon.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds.” Musk had announced in his iconic manner. “It should have been done a long time ago, sorry it took so long,” he further expressed. Subsequently, Elon Musk reportedly emailed Twitter employees to formally let them know about the shift. That email was supposedly his last sent from a twitter.com address.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds— Elon Musk (@elonmusk) July 23, 2023
Interestingly, Musk co-founded a banking startup named x.com in 1999. His AI venture is also called xAI. In April, Twitter’s holding company was transformed to X Corp. Don’t forget SpaceX. It clarifies Musk’s intention to incorporate the X brand name across all of his ventures.
This rebranding is clearly in support of Musk’s agenda to turn Twitter into an everything app like China’s WeChat. WeChat combines social networking with payments and shopping, whether X will take a similar trajectory we’ll have to wait and watch.
While Musk’s decision to abandon the Twitter brand may seem a little reckless. After all, we are talking about replacing a legacy that touched a few hundred million people. With the company dealing with an exodus of advertisers, this move by the CEO is really bold. But from a different angle, the decision may have a positive effect on the longer run. Elon Musk has been openly critical about the way Twitter was run by the previous leadership. The new brand identity removes the company from its previous identity and the mistakes associated with it.