Types of Digital Marketing For Your Business

Types of Digital Marketing For Your Business

As a business owner, you are always looking for affordable advertising that can reach a large audience. You also want to expand your demographic to include areas of the world that you have yet to collaborate with. Setting up a website and social media pages as well as investing in pay-per-click ads and search engine optimization can get the attention that you wish for at a price that works well for your budget. Here are a few types of digital marketing for your company.

Pay-Per-Click Advertising

The Internet is an ideal place to look for things that you need or information that you are interested in. It is also a great source for marketing. Along with listing your website, you can purchase advertising from the organizations that operate the browser. Your first step is to make sure that the data on your knowledge panel is correct. If you have recently moved or changed your phone number or email, you want this to be accurate so that your customers can find you. You should then open an account with the company that you want to work with and research what is available for you to promote your business. Most providers will have a pay-per-click option which means you are only responsible for the ads that someone would click on when they are utilizing that site. It is an inexpensive way to get your name out in the public, especially with individuals who want what you provide.

Search Engine Optimization

One of the first forms of digital marketing that you should consider is search engine optimization, or SEO. This type of advertising is one you may be less than aware of, but can make a significant difference on your company. When you search for an item on a browser, a list of organizations will appear that have to do with that product. You want your business at the top. To do this, you must use keywords that relate specifically to what you do that would be most likely used when looking for something on the Internet. You can put these phrases on your website or on any blog post you may write. You can also partner with someone in your industry and offer to link back to their site if they will do that for you also. The more often you utilize this tool, the higher you will be ranked when someone browses for what they need on the web.

Your Company Website

The website that you create for your business can be the most vital tool that you have for your marketing campaign. It is the one spot on the internet where your customers can learn about what you provide and even purchase items from you. To get one set up for your organization, you will have to determine what you want it to do and what you must do to get it started. Many hosting sites will provide you with templates and instructions to construct it the way you wish it to look. You can also contact a professional in the industry who will design it for you and monitor it so that it works quickly and transitions rapidly from page to page. Gather high-quality photos and videos to upload to it that demonstrate what you do and why your clients should choose you to shop with.

Your Social Media Sites

Another place on the internet where customers can learn about what you do is social media. You can also purchase advertising on these platforms that will reach far more people than typical marketing campaigns will. Open an account with the companies that you wish to work with. To do so, you will need to provide the location of your business as well as your website address. Upload quality, graphics, photos, and videos that explain what your organization provides and why visitors should be interested in you. Write a post for your page and then turn it into an that will reach a larger audience. The dashboards that are provided allow you to narrow down your demographic to the individuals who will most likely be interested in what you have to say. Be sure to interact with anyone who comments on your content and answer any questions they may have. You want to invest in marketing campaigns that give your company the most attention while requiring only a little investment. By setting up a website and social media pages along with utilizing search engine optimization and pay-per-click ads, you can reach the customers on the internet who would be the most interested in your products.

About the author


Steven Ly

Steven Ly is the Startup Program and Events Manager at TheNextHint Inc. She recruits rockstar startups for all TC events including Disrupt, meetups, Sessions, and more both domestically and internationally. Previously, she helped produce Dreamforce with Salesforce and Next '17 with Google. Prior to that, she was on the advertising teams at both Facebook and AdRoll, helping support advertisers in North America and helped grow those brands globally. Outside of work, Priya enjoys Flywheel, tacos, the 49ers, and adventuring around the globe.

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