The world of ecommerce is growing at an incredible rate. With more people opting for online purchases for convenience and safety, it is little surprise that ecommerce businesses are flourishing. Starting an ecommerce business is relatively easy, but with about 24 million ecommerce sites competing in the digital space, how can you make your business stand out? How can you rise above the competition and take your ecommerce business to the next level? The following tips should help.
1. Image quality
High-quality images always sell. Remember that your online visitors cannot physically see and feel your products and services and rely on the pictures you provide. Your pictures will create the first impression on which a potential client will judge your products and services, and you want to leave a good impression on them. Also, be consistent with your product photography and branding, ensuring that your images highlight the best aspects of your products or services. Each image should follow the same style, from the same angles, and with the same backgrounds.
2. Write accurate product descriptions and optimize for search
What is a potential customer looking for in each product? What do they expect to see? Let your product description leave no question marks in the minds of your visitors. If they have questions, ensure that you have a chat service available to answer them. In addition, take the time to optimize for search. Most people will search for the products they want using popular search engines like Google. Take advantage of particular keywords in your products descriptions to ensure that your business is visible in such search results. This way, it’ll be easier for potential clients to find you.
3. Optimize for mobile users
More and more consumers use their phones for online purchases instead of laptops, computers, or even tablets. If your business’s website isn’t mobile-friendly, you may miss out on a large chunk of potential clients. It is also important to be mobile-friendly to comply with Google’s guidelines for search rankings.
4. Focus on user-experience
While optimizing for mobile users, it is also vital to enhance the user experience. The statistics show that 53% of potential customers or mobile site visitors will abandon an online purchase if the pages take longer than 3 seconds to load. That means you need to ensure that your pages load quickly, navigating your site is smooth and that your layout does not confuse first-time visitors to your site.
You can also find ways to improve customer experience offline. For example, you can use Selery Fulfillment to provide fast and accurate subscription box fulfillment for all your customers’ orders.
5. Be present on relevant social media platforms
You can deny the power social media currently wields, with platforms like Facebook, Instagram, LinkedIn, etc. however, only join social media sites that are an excellent fit for your brand. Consistently update your pages with high-quality images and videos of your products and services, and find ways to engage with or interact with your online followers.