Facebook is the largest social media network with 2.8 billion daily users. It’s a platform you’d be a fool not to use to build a presence in your niche. In this post, we’ll discuss 10 simple tips that’ll make Facebook Networking a cakewalk for you.
Facebook makes its money through ads. In 2021 the company generated $115 billion in ad revenue. They want you to pay for ads if you want to increase the reach of your posts, and get any kind of real conversion. So much so, that Facebook has dilapidated the organic reach of posts. If you own a B2C business and plan on capitalizing on the mass reach of social media, you’ll probably pay for ads eventually. But if you think that’s the only thing Facebook is good for, think again.
No promotion is better than the word of mouth, and Facebook groups are the ideal place to get the word of mouth working in your business’s favor. Read on to learn how you can build a solid network on Facebook and increase sales and pull traffic toward your marketing site through Facebook networking. Before we jump into that, let’s first learn what you can achieve through networking on Facebook.
Why should you focus on Facebook networking?
Facebook networking will help you achieve a few specific goals. It’s better to understand whether you are at a stage in your business where you can spend time on these things.
1. Build a presence in your niche
When you are a part of Facebook groups where a lot of people with a common interest gather, it gives you a lot of ears that are genuinely eager to hear good advice, or learn a new thing about a specific trade. In an active group, there are discussions that you can participate in and selflessly share your expert opinion about a particular trade. It helps you find an audience and build a presence.
2. Establish authority
When you repeatedly share good advice or share knowledge without asking for anything in return, more important, when you prove your points with expert explanations or demonstrations – images and videos, you build an indomitable authority in your niche.
3. Reach a large number of people
You can be a part of as many groups as you want and thereby reach a very large number of people who are interested in what you have to offer. The sheer number of people who are active on Facebook on a regular basis ensures that every business finds a customer base.
4. Close more leads
Facebook has a pretty high lead-to-close ratio especially if you are doing the right things at the right time. Facebook networking is a proven way of getting new customers organically. Also, a lot of people discover and try new businesses and products through Facebook.
8 Tips to build a solid network on Facebook
Nothing comes easy not even on Facebook. You have to put work and hours into Facebook networking. In this section, we’ll tell you how to do it smartly.
Find niche groups
Facebook is a great tool for community building. And people with similar interests like to flock together. That’s why you have Facebook groups. Just go to the search bar in Facebook, type in the name of your industry and add a filter for groups. You will find a lot of groups that have people who are interested in your kind of business. Join as many of them as you can. And then, slowly narrow down on a handful of groups that seem actually active and relevant.
Learn from the members of a group
The groups have both business owners and customers. And these are places where you learn about the customers’ feedback about various products. You learn abput their preferences regarding different things. From the discussions, you can learn how they feel about certain companies, products, and services. You can also notice the posts that acquire reactions and try to improve on them.
Say no to spam
Whether you join a group or form a group, always be ware of spammers and don’t be one yourself. Try to be a genuine member of the group instead of having a very salesy approach where your posts are all about trying to sell your wares.
Answer the customers even if they aren’t yours
When someone asks something in a group and you happen to be an expert on the matter, do not hesitate to answer. And answer fully so that the questioner remembers you as a solid source of information..
Pursue relationships and not just sales
Your own posts as well as the way you interact with others’ should reflect a genuine interest in the people and not just in conversions. Be helpful, be generous, and be honest about your approach.
Participate in professional discussions
There will be discussions about various topics that pertain to your trade, there might be a debate or two as well. Participate in them humbly and contribute to the conversations.
Post valuable content with visual elements
Add value to the lives of the people in your network. Be recognized as someone who has acquired a lot of experience and is happy to share the same with the others. Make good use of visual content – images, infographics, and videos, to make your posts more engaging.
Direct traffic to your site
When you add value to a group, people are more likely to click on a linked post. You will drastically increase the organic click through rate and hopefully get some paying customers.