How To Use Email Validation To Clean Your Marketing Email List

How To Use Email Validation To Clean Your Marketing Email List


If you’re a small business owner, you know that cleaning up your marketing email list is crucial. It will help your company’s deliverability rates and help you save money on wasted messages. But if you’ve never cleaned an email list before, the process can be confusing and intimidating. Luckily, there’s a tool out there called Email Validation that makes it easy to do just that! In this guide, I’ll explain how this tool works and show you how to use it to clean your marketing email list effectively—so let’s get started.

Why clean your email list?

Cleaning your email list is a great way to increase the deliverability of your emails and make it more likely that people on your list will open, click and convert. It’s also important if you want to reduce the number of spam complaints you get because cleaning up your database is crucial for keeping your sender reputation in good standing with ISPs (Internet Service Providers).

If you aren’t already sending automated campaign emails regularly, then consider starting now! Automated campaigns are especially effective when they’re personalized and relevant to each recipient. However, before sending any promotional content out into the world via email marketing automation software like MailChimp or Campaign Monitor, there are some things you should know about how best to keep those messages at least somewhat valuable for recipients’ inboxes.

Step 1: Upload your email list into an Email Validation tool

  • Upload your email list into an Email Validation tool

To begin, you’ll need to upload your email list into a validation tool. There are many tools available online, but we recommend using one that offers free or paid options. You also have the option of creating your own spreadsheet in Excel and uploading it directly into the validation tool via API access. To use a third party service like, you will need to enter your credentials for this account before proceeding with importing your data set.

Step 2: Use the results to clean your email list

After you’ve entered your email and sent it to the tool, you’ll receive a report that tells you which emails are valid, invalid and spam. You can then use this information to clean your email list.

Step 3: Repeat Steps 1 and 2 until you have successfully cleaned your email list

The third step of the email validation process is to repeat steps 1 and 2 until you have successfully cleaned your email list. This is a critical step as it can be difficult to clean an entire list in one go.

If you find that some emails are not validating correctly, this could be due to a number of factors. 

If an invalidated email address belongs to someone who has subscribed through your website or form, then it may mean that they have changed their details by signing up with another provider (e.g., Gmail) but still wish to receive communications from you via this original provider (e.g., Hotmail). In this case, you should ask them whether they would like their communications forwarded onto their new address and if so update any subscribers lists accordingly; or alternatively ask them if they would like their communications deleted completely from any databases owned by our client?


The best way to streamline your email marketing efforts is to clean up your database. The more accurate and efficient you can make your contact list, the more likely it is that you’ll be able to generate higher open and click-through rates. This also makes it more likely that people will take action on any requests or offers made in future campaigns, which can help increase sales and customer loyalty.

Email validation tools allow you to verify whether or not someone has opted into receiving messages from you, while also confirming they are who they say they are based on their IP address and other factors. This means that if someone has provided false information or been listed by accident (for example by using a shared device), their details can be removed from the database without having an impact on legitimate subscribers.

By carefully cleaning up this list at regular intervals with an email validation tool such as Sender Score, SMBs can ensure that all subscribers have given their consent for receiving emails from them—ensuring compliance with regulations such as GDPR—while simultaneously reducing costs associated with sending non-targeted communications; both of these factors help ensure better ROI for future campaigns.”

Email validation can be a great way to clean up your marketing email list, especially for SMBs

Email validation is a great way to clean up your marketing email list, especially for SMBs. It’s important to have a clean email list for many reasons:

  • Email validation helps to improve your email marketing campaigns.
  • Email validation helps you avoid spam filters that can negatively impact your brand’s reputation and bottom line.
  • Email validation can help you maintain good relationships with customers and prospects by ensuring that they continue receiving relevant information from you in the future.


We hope you’ve found this guide useful. As we mentioned at the top, email validation can be a great way to clean up your marketing email list, especially if you’re working with an SMB or small business. It’s one of the simplest ways for you to keep your lists clean without having to manually verify each address yourself—and it can also help make sure that your recipients are getting relevant content from your company!

About the author

Ombir Sharma

Ombir is a SEO Executive at The Next Hint Media, Inc. He is a SEO and writer has 2 years of experience in these respective fields. He loves spending his time in doing research on different topics.

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