While Instagram allowed users to download their own reels from the draft, it didn’t allow the downloading of reels posted by others – a feature that Tik-Tok had had for years. TikTok lets people download videos with a TikTok watermark. This helped the company draw in people from outside TikTok. In a move to promote cross-channel sharing and to boost new memberships on Instagram, the company has launched the download feature for US users. We can expect it to roll out for the rest of the world in near future.
Adam Mosseri, the head of Instagram has shared this update on his Instagram broadcast channel. Going by the picture he posted, the downloaded reels might have an Instagram logo along with the name of the creator. A reel will be downloadable only if it is created by a public account. And holders of public accounts can turn off the download feature for their reels if they so wish.
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To download a reel, you need to tap on the share icon and then tap on download. The videos are likely to have a watermark. You will be able to download the reels into your camera roll and share them on any social platform of your wish. Notably, YouTube launched the download feature for YouTube Shorts, the company’s short video product, last August.
Instagram reels have become a vital component of the Metaverse over the last few quarters. During Meta’s Q1,2023 earning call, Mark Zuckerberg disclosed that the time spent on Instagram had increased by 24% thanks to the AI-powered reels recommendation. Under these circumstances, the move to make reels downloadable can have a solid impact on their numbers.
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