Business

Should You Build Your Own Website?

Should You Build Your Own Website?
Photo by PhotoMIX Company from Pexels

One of the biggest tools that you have in your arsenal for your business to be a success is your business website. If your business is a brick and mortar one, you need to get moving online so that you can keep up with your industry. Your website is going to be something that gives you a reputation online and you need this if you want to remain relevant. Your relevancy in your industry will make or break you and if you do decide to have a website, your next decision will be whether you hire someone to do it for you, or whether you make your own.

A no-code website builder can help you to write the perfect website that suits your business, but you have to consider that you will be the one in charge of it. There are so many reasons, though, that you should build your own website. Below, we’ve got some of the best reasons that you should choose to build your own one rather than hire someone to do it for you.

  1. An instant solution for showcasing talent. When was the last time you showcased what you could do? Your online website is going to include everything that people need to know about your business in words that suit you. You get to write it, to introduce it, to show it off and enjoy it! You will have so much from your business to share and your website is your personal space to shout from the rooftops about it. 
  2. You could increase your customer base. When you have an impressive and detailed website that’s not too huge, not too small, you’re going to increase your customer base and include more and more clients on your list. You want to make sure that you can make the best impression, and you will find that people gravitate toward your business if your website is better than others. Your choice of website is going to lead to new customers and opportunities that you didn’t expect.
  3. You’re an instant success. No, really. The fact that you would have built a business of your own from scratch is huge, so to add a personalized website to the mix is even more impressive. You can run a small business just from your computer, and you can collect orders, promote products to millions, impress your clients and future customers, add a blog to show off your knowledge and collect a decent profit as a result. You could even integrate with an ecommerce site to take payments safely and give your customers a good reason to enjoy shopping with you!
  4. You can share knowledge. Your website gives you a platform to tell others what you know about your industry. This place is going to allow you to add content, products, information and more. You can write about topics that your customers may not be aware of, and you can even give yourself the chance to research and expand your own knowledge.
Image source: Pexels
  1. Your new website allows you to be more creative. When you make your own website you get to build it as you see it for your business vision. You can inspire creativity and exceed expectations in your vision, too. You can choose how much content to churn out, and you can be more productive in your writing, too. You are creating art with your website and you are putting a personalised stamp on it for others to enjoy, too.
  2. You get to promote your blog. Every single business owner needs to have a blog on their website that showcases their content and talent. You can provide a link to this blog on social media sites that are also linked to your website. You can have a place to chat about what you know and you can improve your writing skills, improve your listings on Google, impart knowledge to others, be heard by others and put yourself in an excellent position compared to other businesses in your industry. It’s a great way to get your name out there, grow your brand and improve your visibility. 
  3. Your website allows you to promote yourself. The freedom you get to promote yourself and your business on the website is incredible. You can make your website a professional place for people to visit, and you can even choose the name and the way you conduct yourself. You choose the calls to action, the slogans and the hooks to get more customers to click articles. The information that you add to your website will help you, too, as you can even add reviews and testimonials from others to really boost the way that people think about you online. 
  4. People have access to your thoughts at any time. When you have your own business website, you will be more accessible to your customers and clients at any time. With a website, you don’t need anyone to visit you to deliver your knowledge to them. You should also ensure that your website is mobile friendly so that people can access what you’re selling immediately. Absolutely everything that you add to your website is going to serve your potential and current customers. Information being available is what will sell your business the most.
  5. You’re going to connect to others. Building your own website is going to give you the chance to connect with other people around the world, tearing down barriers between people. The website is the window to your business, and the better you make it, the more people will come back to learn even more from you!

If you want to make your business better, developing a website is the best thing that you can do. You can sell more to others, write more about what you know and produce even more to make things make sense for others. You have no limitations on the topics you want to discuss and you have the freedom to grow your website as much as anything else in your business.

About the author

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Steven Ly

Steven Ly is the Startup Program and Events Manager at TheNextHint Inc. She recruits rockstar startups for all TC events including Disrupt, meetups, Sessions, and more both domestically and internationally. Previously, she helped produce Dreamforce with Salesforce and Next '17 with Google. Prior to that, she was on the advertising teams at both Facebook and AdRoll, helping support advertisers in North America and helped grow those brands globally. Outside of work, Priya enjoys Flywheel, tacos, the 49ers, and adventuring around the globe.

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