In today’s world, having a strong online presence for your business is essential. But how do you do that when other companies have already hit the big time? The answer is SEO. No matter who you are in the business world, if you leverage SEO in the right way, your website could be ranking amongst the big boys in your industry – you just need to know how to use it.
Use tools to help you analyse which keywords are worth hitting
Not all keywords are going to be worth hitting – some will be dominated by strong websites that you don’t currently have a chance of beating when it comes to appearing in search engine results. Use tools like ahrefs to analyse which keywords are worth hitting on your website. If the keyword with the highest search volume is littered with other sites you won’t beat, consider choosing the keywords that have a lower search volume and aim for that instead.
Increase visibility with strategic keyword placement
Choosing the right keywords is one thing, but it’s also important to know where to use them. Using your main keywords in the H2s of the content on your website will help Google recognise them faster, and contribute towards winning a snippet. When customers search for products or services related to your business, if you have optimised your website with the right keywords you will appear at the top of the results, which will increase organic traffic.
Use quality content as your backbone
Having high quality content on your site should be a priority if you’re trying to gain more traffic. Create and publish informative, engaging and valuable content for your readers. This will help put you in a position where you become an industry expert. In turn, your website will become a go to for information in your industry, meaning not only will your SEO efforts bring in new traffic, but it will bring back returning users too. You can track these stats using Google Analytics. It has recently changed, so it’s advisable to enlist the help of a GA4 consultant to make sure you know exactly how to track these numbers.
Make your website mobile friendly
Did you know that search engines prioritise mobile friendly websites? By making your website mobile friendly, you are helping yourself rank higher in mobile searches which means you may even beat some of the competitors already ranking high. Definitely worth it!
Don’t skip over local SEO
Finally, don’t skip over local SEO, as it can really help, especially if your business has a physical store as well as a successful website. Set up and optimise your Google My Business listing, ask for reviews from customers, and make sure your business information is up to date online. Local SEO helps businesses become more visible to people in your area, which in turn can help drive more foot traffic and boost sales in store.
SEO isn’t easy, but it’s definitely an art worth mastering if you want to help drive more traffic to your website and boost sales.
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