Website responsiveness refers to how well a website functions on all devices. It’s important because the more mobile, connected devices there are, the fewer visitors you’ll have on your site. When they can’t read or watch what you’ve got to offer, their next click goes elsewhere.
That doesn’t have to be the case. It’s easy to make your website responsive, and doing so will improve how well it functions on new device types like smartphones and tablets and older ones, such as desktops.
Why does it matter?
Before you rush into that “make my site responsive” button online or pay some web developer to make the change for you, consider these statistics:
- 51.3% of all website traffic now comes from mobile devices, and that number is growing every day.
- 57% of people will abandon a website if it takes longer than three seconds to load.
- 79% of shoppers who are dissatisfied with a website’s performance say they won’t come back to that site.
- 40% of people will search for a different site if they can’t find what they’re looking for on the first one.
That’s a lot of lost business! Responsive design is no longer simply a “nice to have” for businesses – it’s become a must-have.
How to make your website responsive
Thankfully, making your website responsive is a pretty simple process. All you need to do is use a responsive template or make sure your web developer uses one when building your site. Responsive templates automatically adjust the size and layout of your content based on the device it’s being viewed on, so no matter how big your screen is, your page will fit.
That means you’ll be catering to clients who are on the move and can’t waste time browsing an unresponsive site that takes too long to load or doesn’t show correctly on their device.
There are several ways you can customize your responsive template for optimal results:
Use up-to-date HTML5 code instead of deprecated coding
When you want to make your website responsive, up-to-date coding will help the site function properly on mobile devices and tablets, allowing users easy access to information. Responsive design also improves SEO since it doesn’t rely on server redirects or separate URLs for different platforms.
Responsive design is especially beneficial if you have a WordPress website. WordPress is a content management system that helps you easily create a website or blog from scratch or change an existing website. And because WordPress is so popular, many responsive themes and plugins are available for free.
Use optimized text content with font styles compatible with your audience’s most popular devices
The word “content” is essential. Words are the most crucial element on your site! Content drives SEO rankings, so you need to ensure that they are set up correctly for maximum results. Be sure to have one H1 tag containing your name or company name, another H2 heading containing your targeted keywords with an LSI keyword link back into the H2.
It would help if you also had links back to your various social media pages, making sure that you include the URL in the footer section of WordPress. Also, be sure to have interlinking between your sub-pages and current posts/pages for the best SEO ranking.
For images, keep file sizes small and use the word “responsive” in the filename for best results when loading on different devices. For videos, be sure to use a platform like Wistia that will automatically resize the video for other devices.
Enable scrolling on pages to make them easier for visitors to access
When you want to make your website responsive, this will help keep your site looking tidy and organized while assisting visitors in finding the information they need quickly. Having a responsive website is important for businesses because it ensures that all visitors have a pleasant experience when visiting your site, regardless of the device they are using.
A responsive website automatically adapts its layout to fit the device it is being viewed on, whether a computer, phone, or tablet. This is accomplished by using CSS media queries to change the page’s layout based on the width and height of the view point.
Use a theme that is already responsive
They have already designed many themes to be responsive, so you won’t have to do much tweaking to get your website looking and working great on all devices.
A responsive website adjusts its layout and design to fit the screen size of the device it is being viewed on. So, if someone views your website on a desktop computer, a tablet, or a smartphone, they will have an optimal viewing experience.
A responsive website is essential for businesses because it leaves no potential customers out. With so many people using different devices to access the internet, it’s crucial to have a website that looks great and functions well on all of them.