Twitter is currently formulating the pricing structure, although it may change in the future
Under the leadership of Elon Musk, Twitter may soon be charging businesses a hefty fee to maintain their gold verification status with prices amounting to $1,000 per month. This comes as part of an effort by social media giant Twitter to recoup declining ad revenue and ensure long-term success in the ever-evolving digital landscape.
On Friday, Matt Navarra, a well-known social media consultant and industry analyst, broke the news of an upcoming move. He also publicly posted a screenshot containing more details about this new plan in his email.
Organizations that wish to be verified can subscribe to gold checkmark status for a fee of $1,000 per month along with an additional $50 every month for each affiliated handle.
Internal documents reviewed by Navarra have revealed that achieving a gold checkmark status can radically expand the reach and influence of an organization, as well as its related entities.
On Saturday, The Information reported that brands with failing to pay the monthly fee will lose their gold checkmark status.
Twitter is still in the process of finalizing its pricing structure and could potentially modify it. FOX Business has reached out to Twitter for further details.
Since Elon Musk’s disordered $44 billion acquisition of Twitter in late October, the platform has undergone a number of debatable changes. In addition to trimming half of their staff and launching a modified Twitter Blue subscription service which was not well received by many users, Musk continues to make headlines with his decisions on the social media giant.
Last December, the social media platform rolled out the gold badge feature for businesses.
On Friday, Musk highlighted Twitter’s legacy Blue Verified “is unfortunately deeply corrupted, so will sunset in a few months.”
Recently, Twitter declared its intent to begin charging a fee for access to the API which is used by developers in building external services.
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