Ahead of the long-awaited Prime Day 2025, Amazon has already started offering a surprise to its Prime Members – free games. Beginning today, Amazon has presented its subscribers with a selection of free video games to play which can only be obtained with some specific kinds of deals. Typically offered only during huge events like Prime Day. Amazon is eager to get any and all engagement it can from whatever colors it adopted for Prime Day in the summer; it is off to the right start.
It provides coverage for every kind of player, preferring action, puzzles, or others who enjoy old-fashioned casual games. It is about driving engagement and interaction with its level of membership content. The titles are made available for Prime Members to stream through Amazon’s gaming site, Prime Gaming.
This promotion showcases both old and new games, with many other games containing in-game items in some of the titles and other unique content. Three of the highlights are Mass Effect Legendary Edition, Need For Speed Heat, and Star Wars: Squadrons, and these are all available to Prime Subscribers completely free. This special promotion is for a limited time and runs through the early Prime Day season, and giving away games is also one more way to encourage others who have not yet become Prime members to take the leap and become a subscriber.
This is part of a larger strategy from Amazon to bolster the variety and value of Prime. It is already offering many benefits like free shipping and various other discounts, along with access to Prime Video and Prime Music, developing offerings in the gaming sector positions Amazon Prime as a service that provides best-value broad-based entertainment and shopping.
With Prime Day 2025, set to officially start in July, the gaming bonus is just a little leak from the big surprise box. Prime members can expect even more great deals leading up to the big day, so it is a good time to join if you’ve never been a member of Amazon Prime or want to renew your membership.
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