Growing your business takes a lot of effort across multiple areas. One of the more notable of these is marketing, as getting customer attention and leads can be impossible without it. When many people think of this, digital marketing can be the first thing that comes to mind.
It can be an affordable and effective choice, provided you use the right strategies. It’s not your only option, however. There are multiple offline marketing strategies that’ll help you grow your business. Taking advantage of the right ones will be more effective than you’d think, even in today’s digital age.
By using the right strategies, and going about them the right way, you shouldn’t have a problem growing your business.
Benefits Of Offline Marketing
Everyone knows that the main benefit of marketing is increased attention for your company. It helps you gain visibility while pushing potential customers along the sales funnel. But what about offline marketing? Why choose this instead of online marketing?
While you shouldn’t choose one instead of the other, there are more than a few reasons to add offline marketing to your advertising efforts. Some of the most notable of these include:
- Turn-Around Times – Quite a few offline marketing strategies have quick turnaround times, so you can start using them faster than you’d think. The main aspect of this is having your materials designed, and possibly printed. Doing this is much faster than you’d expect, and you’ll have marketing materials in front of customers before you know it.
- More Memorable Impact – Consumers are exposed to countless ads online, so they’ve learned to scroll past them without giving them much thought. Offline marketing is much harder to ignore, especially with snail mail and similar strategies. That gives your company more visibility and a more memorable impact from the start.
- Gives Customers Something Tangible – With offline marketing, you’ll use actual things, such as flyers. By putting these into customers’ hands, you make your customer much harder to ignore. You’ll get more engagement with your customers because of that, which leads to more sales and revenues.
With the benefits it offers, there’s no reason not to use offline marketing. You’ll need to make sure you choose the right options for your needs, however. You’ll have to choose offline marketing strategies that’ll help grow your business.
While there are various options to choose from, seven of them come well-recommended. They’ll help you gain a lot of visibility while generating more revenue for your company. It’s worth putting a bit of effort into them because of that.
Offline Marketing Strategies That’ll Help Grow Your Business: 7 Top Options
If you’ve got a physical premises with some open space, custom inflatables can be a recommended way to fill the space. These help to grab a potential customer’s attention while showing off some of your company’s personality.
When you’re doing this, you’ll need to keep a few things in mind. Naturally, the inflatable you have designed and made will need to relate to your company in some way. Mechanics could get inflatable wrenches, for example.
You’ll also need to make sure the inflatables look and feel high-quality while showing off your business in the right way. Working with the right company can help make sure this is the case.
These are usually long-lasting, so you could get a lot of use out of them. Even if you only use them for special occasions, they can be an effective way of drawing in passers-by’s attention.
2. Engage Local Media
The power of local media can’t be understated. By having it on your side, you can get your company in front of countless potential customers. There’ll be more than a few ways you can engage with them, with newspaper and radio station ads being some of the more obvious.
The more airtime and column space you can get, the better. Even sending out regular press releases about your business can be an effective way of gaining more attention. Everything from new product launches, new hires, and other milestones should all be covered with these releases.
Local media are more likely to celebrate local business’ achievements than national or online media. By using this marketing strategy, you’ll increase your company’s visibility more than you’d think. You’ll also gain more trust with these potential customers, as they tend to trust the media they consume. That’s especially true with local media.
3. Improve Packaging
Every company that sells products needs some kind of packaging. For many businesses, this is simply something to store and ship their products in. It can be much more than that, as it can work as an effective way to advertise your company.
With a little work and some creativity, you can make sure your packaging stands out from the competition, which makes it much more memorable. You’ll even see this when your products are sitting on a store shelf, as it’ll help catch more attention.
It could also be worth considering including some marketing materials inside your product packaging, such as flyers. These can encourage customers to visit your website or find out more about your business.
Taking this approach helps boost your other marketing efforts while making your products stand out much more.
4. Branded Merchandise
You’d be surprised how many people want branded merchandise from the companies they like. It’s something they’re willing to pay higher-than-average for compared to more traditional apparel and items. It’s worth exploring this as an option.
In many cases, giving away this branded merchandise can be an effective marketing strategy. It gets your name in front of potential customers and serves as a continual reminder to your consumers. They’ll keep you in mind, which serves wonders when they need the products or services you offer.
Opting for branded merchandise also serves as a potential revenue source. While you could end up giving away a certain amount of it for free, you could end up seeing more than a few customers being willing to buy this merch, too.
You’ll benefit with more than just increased visibility.
Every business owner needs to network in some way, even if they’re based in a small town with a tiny market. There’ll be more than a few ways you can do this. Even business-focused events run by the local town hall can be an effective place to network.
At these events, you could end up finding suppliers and other people to do business with while getting your company’s name out. You can even get mentorship and advice from more experienced business owners, and they can even connect you with potential opportunities.
As you grow, it’s worth considering more and more national networking events. These let you speed up your growth while finding more opportunities and avenues to explore. While these take a bit of effort to engage in, they’re a cost-effective way to advertise and grow your business.
6. Connect With The Community
If you’re a local business, you’ll need to advertise to the local community to start gaining visibility. Taking part in community events is an effective way of doing so. It gives you increased visibility among your target market while tying your brand name to activities people are interested in.
If you’ve got the money to sponsor these events, it’s worth considering. You’ll need to make sure you target appropriate activities, however. Sports-focused companies are much better off sponsoring local sports leagues rather than beer-focused events, for example.
Once you know your target market, you can better determine which of these community events you should sponsor.
7. Send Actual Mail
Email marketing offers an undeniable return on investment, but that doesn’t rule out how high-quality snail mail can be. If you’re targeting a specific geographic area, it can be one of the more effective strategies to use.
Snail mail feels much more personal and sincere, with letters and promotional materials often getting more visibility than their online counterparts. People like receiving physical letters, so they’re more likely to open them, even with marketing materials.
That gives you a much higher open rate than you might see with email marketing, and should lead to more conversions, too. While this needs more of a financial and time investment than email marketing, the increased visibility and engagement is more worth it.
You’ll be more likely to develop a loyal customer with this.
Offline Marketing Strategies That’ll Help Grow Your Business: Wrapping Up
With the multiple offline marketing strategies that’ll help you grow your business, it can be difficult to pick which ones you should use. If you’re on a budget, that’s especially true. Each of the above strategies can all be cost-effective.
While you’ll need to spend a bit of money on it, you’ll see a decent return on investment. By engaging with local media, connecting with the community, networking, and more, you’ll see your business grow more than you’d think.
With the increase in revenues, you can expand your marketing efforts and see your company grow even more. There isn’t a reason not to use offline marketing.